Knowing the feedback of the potential buyers is an essential step that every company can make. Through this feedback, each and every company is in a position of overcoming the available weaknesses and as a result, improve its product and level of the service it offers.
Through this, each and every company greatly appreciates the feedback from their potential customers. One of these companies that are at the forefront in ensuring that it is making continuous improvement from the feedback of its loyal customers is JCPenney.
JCPenney has come up with the customer satisfaction survey through which it will get to know the feedback from its loyal customers and identify the major areas that need improvement. This is a simple survey that will take the loyal customers a few minutes to complete it.