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Backlink Costs Survey by Fatrank: Revealing Effective Strategies

Are you curious about the secret world of backlinks and how much they actually cost in the SEO industry?

Well, Fatrank has done the research for you!

In their recent survey on backlink costs, they reveal some fascinating insights that’ll make you rethink your SEO strategy.

Discover why guest posts are considered the Ferrari of backlinks and why directory submissions are the budget option.

But be careful, as we explore the delicate balance between obtaining high-quality backlinks and avoiding Google’s wrath.

It’s a wild ride, so buckle up and dive into the world of backlink costs!

backlink costs survey by fatrank

The backlink costs survey conducted by Fatrank revealed that the average cost of a backlink in 2020 was $361.44.

The most expensive type of backlink was a guest post, with an average cost of $631.64, while the cheapest type was a directory submission at an average cost of $14.30.

Factors such as domain authority, niche competitiveness, content quality, and link type impact backlink pricing.

Backlinks are crucial for a website’s ranking and visibility on search engine results pages, with high-quality backlinks playing a significant role.

Tips for obtaining high-quality backlinks include creating valuable content, guest posting on authoritative sites, using niche edits, establishing relationships with website owners, and listing on relevant directories.

It is important to avoid purchasing low-quality paid links to prevent penalization by Google.

Key Points:

  • Average cost of a backlink in 2020 was $361.44 according to Fatrank survey
  • Guest posts were the most expensive type of backlink, averaging $631.64
  • Directory submissions were the cheapest type, averaging $14.30
  • Factors such as domain authority, niche competitiveness, content quality, and link type affect backlink pricing
  • High-quality backlinks are important for website ranking and visibility
  • Tips for obtaining high-quality backlinks include:
  • Creating valuable content
  • Guest posting
  • Using niche edits
  • Establishing relationships
  • Listing on relevant directories

backlink costs survey by fatrank in Youtube


Pro Tips:

1. Backlink Costs Survey: Little-Known Trivia

1. In the world of SEO, the term “backlink” refers to a hyperlink on one website that takes users to another website. Backlinks are key to improving a website’s search engine rankings.
2. Did you know that the cost of acquiring a high-quality backlink from an authoritative website can range anywhere from $100 to $10,000? The price varies based on factors such as website authority, industry niche, and the specific page where the backlink appears.
3. Backlink costs can also vary depending on the type of link. For example, a contextual backlink embedded within a relevant article tends to be more expensive than a simple link placed in a sidebar.
4. Have you ever wondered what the most expensive backlink ever sold was? It happened in 2017 when a casino website purchased a single backlink for a whopping $3.5 million! This staggering amount highlights the immense value that specific, high-quality backlinks can hold.
5. Lastly, a fascinating yet lesser-known fact about backlink costs is that they can fluctuate over time. Industry trends, search engine algorithm updates, and the popularity of specific websites can all influence the price of backlinks, making it a dynamic and ever-changing market.

1. Introduction: Backlink Costs Survey By Fatrank

Fatrank, a leading SEO agency, conducted a comprehensive survey on backlink costs in the SEO industry. The purpose of the survey was to provide valuable insights into the average costs of different types of backlinks. This information can help SEO agencies, freelancers, and website owners make more informed decisions about their link-building strategies.

The survey involved 315 participants from various backgrounds, including SEO agencies, freelancers, and website owners. These participants were asked to provide information about the average costs of backlinks they had purchased or sold in the past year. The data collected from this survey offers a broad overview of the backlink costs prevalent in the industry.

  • The survey conducted by Fatrank focused on backlink costs in the SEO industry.
  • 315 participants from various backgrounds provided information on the average costs of backlinks.
  • The collected data offers a broad overview of backlink costs in the industry.

2. Average Cost Of Backlinks In 2020: $361.44

The survey revealed that the average cost of a backlink in 2020 was $361.44. This figure represents the general price range that most participants reported. It signifies the investment required to obtain high-quality backlinks and highlights the significance these links hold in SEO strategies.

3. Most Expensive Backlink Type: Guest Posts ($631.64)

Among the various types of backlinks, guest posts were identified as the most expensive, with an average cost of $631.64. Guest posts entail writing and publishing content on external websites that include links back to the target website. These backlinks necessitate a higher investment due to the considerable effort and time required to produce high-quality content and obtain placements on reputable websites.

  • Guest posts are the most expensive type of backlinks, averaging at $631.64.
  • They involve writing and publishing content on external websites.
  • These backlinks require a significant investment.
  • High-quality content and reputable website placements are essential for guest posts.

4. Cheapest Backlink Type: Directory Submissions ($14.30)

Directory submissions have been identified as the cheapest type of backlink, with an average cost of $14.30. This method involves listing a website on relevant directories, which in turn helps improve visibility and generate traffic. The lower cost is attributed to the ease and simplicity of directory submissions.

  • Directory submissions are an affordable backlinking option.
  • This method improves website visibility and drives traffic.
  • The simplicity of directory submissions contributes to their lower cost.

“Directory submissions are a cost-effective way to enhance website visibility and attract more traffic.”

5. Niche Edits: Top Link-Building Strategy (28.6% Of Respondents)

The survey revealed that niche edits were the most popular link-building strategy, with 28.6% of respondents utilizing this method as their main approach. Niche edits involve inserting links into valuable and relevant existing articles. This strategy allows websites to leverage the authority and relevance of established content to improve their own rankings.

6. Guest Posts: Most Effective Link-Building Strategy (34.9% Of Respondents)

When it comes to the most effective link-building strategy, guest posts emerged as the clear winner, with 34.9% of respondents reporting it as their best-performing method. This finding underscores the value of guest posts in establishing credibility, generating organic traffic, and improving search engine rankings. It also indicates that although guest posts may be more expensive, they offer a higher return on investment.

7. Factors Affecting Backlink Pricing: Domain Authority, Niche Competitiveness, Content Quality, Link Type

Numerous factors influence the pricing of backlinks, as highlighted by the survey. Domain authority is a significant factor, with higher authority websites charging more for backlinks due to their broader reach and credibility. Niche competitiveness also plays a role since links from competitive niches are harder to acquire and, therefore, more expensive.

Additionally, content quality is important as websites with high-quality and engaging content have a better chance of attracting backlinks. Finally, the link type itself affects pricing, with guest posts requiring more effort and resources compared to directory submissions or niche edits.

8. Backlink Costs Increase: 241% Since 2021

One noteworthy finding from the survey is that backlink costs have seen a significant increase compared to 2021 rates. The survey revealed a staggering 241% price increase, indicating the growing value and demand for high-quality backlinks in the SEO industry. This higher cost emphasizes the importance of strategic budgeting and careful selection of backlink acquisition methods.

9. Importance Of High-Quality Backlinks In SEO

Backlinks are a crucial signal to search engines, indicating the authority, relevance, and trustworthiness of a website. They play a vital role in determining a website’s ranking and visibility on search engine results pages. Quality backlinks can significantly enhance a website’s ranking potential, drive organic traffic, increase brand exposure and credibility, and ultimately generate leads and sales.

It is essential to note that the quality and relevance of backlinks are far more important than the quantity. One high-quality backlink from a reputable website can have a more significant impact than multiple low-quality backlinks. As such, investing in high-quality backlinks should be a central focus of any comprehensive SEO strategy.

  • Backlinks are crucial for search engine optimization (SEO)
  • Quality and relevance of backlinks matter more than quantity
  • High-quality backlinks can enhance ranking potential and drive organic traffic
  • Investing in high-quality backlinks should be a central focus of SEO strategy.

“The quality and relevance of backlinks matter more than quantity.”

10. Tips For Obtaining High-Quality Backlinks

Obtaining high-quality backlinks requires strategic planning and implementation. Some effective strategies include:

  • Creating valuable and engaging content that other websites would want to link to
  • Guest posting on relevant and authoritative websites to reach target audiences
  • Utilizing niche edits to insert links into existing articles
  • Using outreach techniques to build relationships with website owners and bloggers

Additionally, listing a website on relevant directories can also help attract high-quality backlinks. However, it is crucial to approach link-building ethically and responsibly, avoiding the purchase of low-quality paid links that can result in black hat SEO practices and penalization by search engines like Google.

To ensure a successful backlink strategy, careful research and evaluation of potential link providers are essential. Adhering to Google’s guidelines and understanding how backlinks impact specific goals, budget constraints, expertise, and scalability should be considered when purchasing backlinks.

  • Create valuable and engaging content
  • Guest post on relevant and authoritative websites
  • Use niche edits to insert links into existing articles
  • Build relationships through outreach techniques
  • List website on relevant directories


You may need to know these questions about backlink costs survey by fatrank

How much does a backlink cost?

The cost of a backlink can vary due to several factors. Firstly, the authority and reputation of the website that is providing the backlink play a significant role in determining the price. High-authority websites with a strong online presence may charge more for their backlinks compared to less reputable sites. Additionally, the relevance of the backlink to the target website’s niche or industry can impact the cost. A backlink from a website that closely aligns with the target website’s content and audience is generally more valuable and therefore may command a higher price. Overall, the average range for a backlink in 2021 is estimated to be around $300-500, with monthly prices varying from $100 to $20,000 depending on the specific circumstances.

Is paying for backlinks illegal?

Paying for backlinks itself is not illegal. However, it is important to note that Google’s guidelines discourage the manipulation of search engine rankings through paid links. While it may not be illegal, Google considers such practices as a violation of their guidelines and may penalize websites that engage in these activities. Therefore, it is generally advised to focus on organic and natural link building techniques that align with Google’s guidelines to maintain a website’s credibility and rankings.

How much will backlinks matter in 2023?

In 2023, the significance of backlinks will continue to hold value. While they remain relevant, the focus should shift towards implementing link building campaigns that prioritize establishing authority. The emphasis lies on creating quality backlinks that demonstrate credibility and expertise in order to strengthen the overall link profile. By treating link building as an opportunity to showcase authority, businesses can enhance their online presence and truly make a mark in the digital landscape.

How much should I spend on backlinks?

When investing in backlinks, it is essential to prioritize quality over quantity. Allocating a budget of at least $500 per backlink is crucial to ensure that you receive worthwhile results. However, it is advisable to aim for a higher range, as the most effective backlinks from reputable domains with impressive metrics may cost around $1000. By adhering to this price range, you can obtain links from domains with exceptional authority, traffic, and content quality, guaranteeing a more valuable and reliable investment.

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