An entrepreneur who wants to put up a business must be able to identify himself with the community around him. These people play a big role in the business growth and success. Do you want to know how? This is how. The people around you will be like your family. You will be sharing many common things like;
- Social amenities and many more.
Therefore, it is fundamental for any entrepreneur to have a good relationship with the people in the community around the business. He/she needs to know and understand the community in terms of;
- What they are going through.
- what they need and how to get it.
- take part in any community activities and bond with them and gain trust.
- In the process market their services.
Wok and Roll have grown up to be the biggest brand in different cities. That has made the people around them excited and wants to be part of their growth. They are opening to the idea, and are coming up with great of involving the community to be part of them. It is opening through the following ways;
- Offering job opportunities to the locals
It has a great impact on both the restaurant and the community. They pick qualified community members and further train them to become reliable workers in the diner. This is offering a source of income to the families meaning that they will benefit directly from the hotel. Their Way of living will be improved.
- Offering cooking and other catering lessons to the community
It happens on many occasions. Wok and roll select a day here the community come together and share cooking ideas with the chef at their eatery. This is a bonding time. It is an opportunity for Wok and roll to know the people in the community well. This is done more often with the aim of making the community aware of what goes on in their restaurant.
- Combining with other eateries to bring diversity in a community
Recently in lake wood, wok and roll combine with side quest to bring in a taste of Chinese in their food. It was warmly welcomed by the locals since they found a wide menu to choose from than before. The clients of side quest who are mostly students welcomed the idea and termed it as an epic move.
- Promoting different cultures.
Every community has its cultural beliefs and customs that bind them. For a restaurant to come and establish itself in that area, it must be able to showcase what the people believe in. Wok and Roll have been successful in promoting Chinese food. With food like sushi, Lo Mein, noodles, and use of Chinese herbs, they have been able to show Chinese food and how it is prepared.
Some of the branches are diversifying more. They are making foods from other people such as Portuguese food, Mexican food, and Indian delicacies. It is a wise move on their side because many communities can relate to them through the food they make.
- Taking part in community activities
It is taking part in any event that the community organizes. It can be kid’s fun day, cultural festivals, community sports day and any other event that involves the community. The chef comes in to offer food and drinks for free or for a small fee. It is a perfect way of gaining confidence from the people around them and an opportunity to showcase their delicacies.
Charity events are also community events. People come together with the initiative of helping or building a community project. Wok and roll contribute too in such events with an aim of showing the community that they are one.
- Donating dining trucks to schools
It is an initiative that came recently. Wok and Roll donate trucks to sell food inside schools and colleges. It is bringing meals closer to the students, so they don’t have to walk a long way for it. It saves an institution time and offers balanced meals to the kids. It also comes with a lot of conveniences. Fresh food for the kids within the institution, sounds great. Parents are so happy with the move.
- Selling different types of food
We all know we cannot cook all food that we fantasize about. With some few bucks, you can always have that bowl of sushi that you always dream of. Wok and roll have come up to give the community an opportunity to taste food out of their customs. You can walk in and have a dish that you do not always have at home due to a lot of work that is involved in preparing it.
- Has given others a brand name to invest in
Wok and Roll is a brand name that is very popular. Every entrepreneur wants to associate and do business with it. That has made Wok and roll be open for investors to use their name in opening a food joint. Good examples are;
- Kuhn Mou in St. Denis street in Montreal.
- Cecilia woodad in college mall and many
It brings out the entrepreneur spirit of the community as they are free to use the brand name to earn a living. What a way to come through for the people, right? It has seen the emergence of branches from as far as the USA, the UK so many other parts of the world.
Belonging to a community is vital as you identify yourself with it. Wok and Roll know that and that is why it takes part in the community growth through opening the best way possible to make sure the society benefits from them. It increases their sales, improves trust in their customers and gives them a sense of belonging. It is one move that Wok and roll benefit from and makes the business brand to spread worldwide.